Today I’d like to talk about a little more wisdom from Seth Godin’s Icarus Deception.    As we’ve discussed, his book (and his entire body of work for that matter), is basically a plea for us to step up and into our highest potential.    He tells us: “Your ability to follow directions is not the secret to your success. You are hiding your best work, your best insight, and your best self from us every day.”   That’s inspiringly true.    (Note the references to “your best,” “your best,” “your best.” And, think: Optimus, optimus, optimus.)   But here’s the passage that’s been rattling around in my head: “It’s too bad that so much time has been wasted, but it would be unforgivable to wait any longer. You have the ability to contribute so much. We need you, now.”   It’s funny because when I recalled that passage in my head, I thought he said, “It’s unfortunate that so much time has been wasted. But it would be unforgivable to wait any longer.”   Unfortunate vs. Unforgivable. Unfortunate vs. Unforgivable. Unfortunate vs. Unforgivable.   That’s the phrase that’s been bubbling up for me…   Yah. It’s a bit of a bummer we’ve wasted so many years (or decades!) living at less than our best. (“Gosh darnit!! GAH!!! Oh, to have that time back!!!”)   Yet…   As UNFORTUNATE as that wasted time is, it’s UNFORGIVABLE to wait any longer.   So, let’s capitalize all the lessons learned and GET BUSY GIVING OUR BEST SELVES MOST FULLY TO THE WORLD.   How might you do that just a little more today?   Remember: Unfortunate vs. Unforgivable.    And give us what you’ve got!!