Former NFL athlete, husband, father, and coach -- a man of many identities you might say -- Anthony Trucks joins the podcast to talk about how what's holding you back from reaching your goals might just be an identity problem. Anthony runs a coaching program call Make Shift Happen where he helps people to make consistent action toward their goals in 90 days.   Making an identity "shift" is a key part of the process, visualizing yourself as the kind of person that does the things needed to have success in business, family, or other areas in life not because those are things you ought to do, but because they are simply a part of you. The Rock doesn't fight himself to go to the gym and workout, he does it because he loves it. Physical fitness is part of his identity. Anthony challenges us to think about what identity we want, and to start viewing ourselves as that. Then action can follow.   You can find Anthony, his coaching services, and his speaking engagements at: https://anthonytrucks.com