"We, us, and our."

Those are the three key words that University of North Dakota head coach Brad Berry tries to instil in every team he leads. It's created a strong culture for UND - on and off the ice.

Berry has coached the Fighting Hawks for 14 years and is currently in his fourth season as head coach. In his first season at the helm in 2016, he helped North Dakota capture its first national championship in 16 years, becoming the first coach in NCAA history to do so in his inaugural campaign.

The 54-year-old native of Bashaw, Alberta also oversaw a program-record 22 student-athletes named to the NCHC All-Academic team during the 2016-2017 season. Year-after-year, the program and its players continue to thrive under his watch.

In this week's episode of the Glass & Out Podcast, Berry explains how he's created a successful culture that has already produced NHL stars like Brock Boeser, Tyson Jost, and Nick Schmaltz.