When John O'Nolan (@JohnONolan) set out to create Ghost, he made an unintuitive decision for a mission-driven founder: to use his skillset to tackle the *obvious* thing to work on, rather than chasing the most *interesting* thing to work on. But 8 years later, and perhaps as a direct result of that decision, Ghost finds itself in one of the most interesting places of any indie business I've had on the show: reinventing online publishing in the the midst of a crisis for journalism, and making close to $2M/year while doing it.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/139-john-onolan-of-ghost