50% Holy, 50% Hood… That’s what perfectly describes me and my twin sister, Bianca Juarez Olthoff. Can you guess which half I claim?*That’s riiiiight: I’m definitely more Hood than my Pastor sister, who’s like the MexiRican version of Mother Theresa!*Now before you think that we’re about to go on a trip down Memory Lane, I have to introduce the real subject of this conversation: how to build a personal brand.>>As two women who grew up in the same town with the same parents and the same education, I think it’s wild that Bianca and I both ended up building our businesses around ourselves.<