Today’s episode is an interview with special guest Dr. Alan Barnard, one of the leading Decision Scientist and Theory of Constraints (TOC) experts in the world and the CEO of Goldratt Research Labs. Dr. Barnard explains the Theory of Constraint, how to find the weakest link in an organization, and the high-leverage options a business has depending on how they are constrained. In this episode, Dr. Barnard will share the most common mistakes executives make, variable vs. fixed costs, why people get confused about the difference between the two, and a strategy to make your top line your bottom line. You’ll learn the problem with unnecessary discounts and hear some real-life examples from Dr. Barnard’s world. This talk will go deep on identifying the primary bottleneck in your business that is causing all the others so you can find that one thing to focus on that’ll make all the difference. Listen in to hear why the problem isn’t that entrepreneurs are too ambitious; it’s that their expectations aren’t high enough — and learn how you can change that immediately.