29 min listen
Why expensive workout gear is actually cheap
FromEquity
ratings:
Length:
20 minutes
Released:
Apr 14, 2021
Format:
Podcast episode
Description
For this week's deep dive Natasha and Alex wanted to dig into the Tonal EC-1, a huge document spread across a number of posts. Our goals were pretty simple: To better understand Tonal's journey, and also to get into the mind of its author.So we corralled JP Mangalindan into firing up his computer, microphone, and recording software for a chat. Here's what we covered:What is Tonal, why is it interesting, and why did JP spend so much time learning about the company?What did he have to leave out of the final report?His views on fitness gear, and the Peloton effect more broadlyWhat was it like to write something so gosh darn long?The Tonal EC-1 comprises four main articles representing about 10,600 words and a reading time of about 43 minutes:How a homegrown experiment became one of the fastest-growing companies in fitness tech Millions of dollars and 3.5 years, and it all came down to thisBuilding online communities for fun, profit and productCan Tonal become the luxury fitness market champion?As Natasha is currently -- shh, it's a secret -- working on an EC-1 of her own, we had more than a usual amount of interest in the project. Use code Equity for a super sweet discount to access this story and all of our premium content.
Released:
Apr 14, 2021
Format:
Podcast episode
Titles in the series (100)
Equity Shot: Everyone filed to go public Monday: Natasha and Danny and Chris and myself all piled back onto the mics to dig through all the numbers. Here's a rundown of the companies we went through: Palantir, which filed its formal S-1 during our recording session. Danny covered most of the news last Friday, but the public doc is now live, so happy sleuthing. Unity's huge IPO that shows how big gaming is. Natasha connected it to the broader Apple-Epic dustup, and we all reviled in its growth results. Snowflake had Danny so excited he was conjuring scripted segues, and we were all impressed at its historical growth. Sure, it lost a lot of money last year, but, hey, Snowflake has dialed that back as well. And then there was Asana, a company I've covered quite a lot over the years. Our general take is that the company's growth has been good, if it is losing more money than we anticipated. Still, Asana could set a neat new precedent of raising debt ahead of a direct listing. This is one by Equity