Billie Eilish (super famous singer - especially to young teenage girls - records her music with her brother in their bedroom. She currently has 44 million followers on Spotify and 81 million followers on Instagram. She earned 25 million from Apple for the movie and her net worth is reportedly 53 million. Not too bad for two people who are having fun recording things in their bedroom. Pet Sitter Confidential Today I talk with Collin who along with his wife produce the Pet Sitter Confidential podcast. They are truly impacting their audience, and due to their uber-niche topic, it is enabling them to get sponsors (Without 20,000 downloads per episode).  SPONSOR: The School of Podcasting Podcasting can feel lonely at times and that's why I created the School of Podcasting - to give you a place where like-minded podcasters can support, guide, challenge & grow. You'll have access to all the step-by-step tutorials so that you know how to launch your podcast without wasting money on equipment or trying to guess what to do when it comes to planning. You get live group coaching, a network Facebook group, and priority email support so that you never go into this alone - learn from me and fellow podcasters. Go to www.schoolofpodcasting.com/join TOPICS COVERED 04:57 Topics on Your Show? 05:33 Who is it For? 05:59 Their Niche Lead to A Sponsor 07:16 Pricing Your Ad Spot 08:27 The Lifetime Value of a Customer 14:32 Building Their Community 15:49 Sponsor Renewal 16:59 Patreon Thoughts 19:18 Did you think anyone would listen? 22:08 Who Are You? 23:24 How to Balance Life? 24:27 The importance Having a Buffer I loved that some of his best guests aren't people with huge followings. Also, when someone is filling up notepads with information from your show, you KNOW you are delivering value.  Collin has multiple streams of income. He has the sponsorship along with a Patreon account.  Find their show at https://www.petsitterconfessional.com/ QUESTION OF THE MONTH If you have a co-host, I'd love to hear how you found/chose your co-host. Go to www.schoolofpodcasting.com/question Be sure to mention your show, your website, and a little bit about your podcast.