Rob Ferriol is a racer who owns and runs Team Hardpoint in Fayetteville, North Carolina. He is a team owner and driver in the IMSA Micheline Pilot Challenge series driving the #31 Team Hardpoint Audi R8 LMS GT4. His brand encompasses both his race team and a startup that helps other funded, gentleman divers, to extract more value from their racing passion through branding and activation of Hardpoint Outfitters.