January 20, 2021 Trail EAffect Show Page ABOUT THE EPISODE PEARL iZUMi has caught my attention as a company that is making great strides in telling stories about people and communities. They have a series called “Underexposed” high lighting communities that people may not associate mountain biking with right away and bringing attention to the. PEARL iZUMi also has a “Dig Series” where they highlight communities that are using trails and mountain biking to revitalize their economy. In this show we speak with Joshua Lawton both a content creator and story teller for PEARL iZUMi. Joshua came to PEARL iZUMi from IMBA where he brought both the background and understanding trails and the advocacy that goes into creating trails doesn’t always get the attention they deserve. Topics in the show include: Joshua Lawton’s backstory PEARL iZUMi Blog Under Exposed Series Dig Series PEARL iZUMi as a company Closing Comments RELATED SHOW NOTES PEARL iZUMi: https://www.pearlizumi.com/ PEARL iZUMi Blog: https://blog.pearlizumi.com/ PEARL iZUMi Under Exposed Series on YouTube: https://www.youtube.com/playlist?list=PLfV0ucaxuYA4cd1Zhb5BJwn4GYHYwpRGE PEARL iZUMi Dig Series on YouTube: https://www.youtube.com/playlist?list=PLfV0ucaxuYA5kLIqHBeL_pBg6X60hL_8D Support for Trail EAffect Comes from Smith’s Bike Shop in La Crosse, WI: https://smithsbikes.com/ This show has been edited and produced by Evolution Trail Services, for more information go to: Evolution Trail Services: www.evotrails.com Contact Josh at evolutiontrails@gmail.com  If you have any questions about Mountain Bike Radio in general, please contact Ben at Ben@Mountainbikeradio.com   -------- ABOUT TRAIL EAFFECT Trails build community and Communities build trails. What came first you may ask… Host Josh Blum digs into the stories of how trails effect and affect the people and places we call home and those we might like to call home. -------- ABOUT THE HOST Josh Blum is a father, husband, and doer of stuff - paired with Advocate, Builder of Trails and Community. Originally from La Crosse WI, Josh has been enjoying the outdoors, trails, and mountain bikes since a young age. Always curious and learning about better ways to improve trail users’ experiences. Josh is employed by WisDOT, and is the owner / operator of Evolution Trail Services.