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Kodiak Cakes: Joel Clark

Kodiak Cakes: Joel Clark

FromHow I Built This with Guy Raz


Kodiak Cakes: Joel Clark

FromHow I Built This with Guy Raz

ratings:
Length:
75 minutes
Released:
Dec 7, 2020
Format:
Podcast episode

Description

When he was 8 years old, Joel Clark loaded bags of his mom's whole grain pancake mix into a red wagon to sell door-to-door. By the mid-90s, he and his older brother had upgraded to selling the mix out of a Mazda sedan and calling it Kodiak Cakes. As he tried to scale the business, Joel made some risky business decisions and almost went bankrupt, but eventually got the brand into Target—a major turning point. Today, Kodiak Cakes is approaching $200 million in annual revenue as one of the best-selling pancake mixes in America.Order the How I Built This book at: https://smarturl.it/HowIBuiltThis
Released:
Dec 7, 2020
Format:
Podcast episode

Titles in the series (100)

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.