My guest this week is Helgi Óskarsson, co-owner, and CEO of  66°North.Helgi and I discuss how the nearly 100-year-old brand began by making clothes for Icelandic fishermen, with the goal of saving lives, how that naturally led to a commitment to sustainability, and how building things to last -- whether a coat or a company -- changes how you think and act.NOTES(11:10) Hans Kristjánsson and 66°North’s History(12:06) Iceland’s Ring Road(22:35) Grime (music genre)(28:44) Slow Fashion(29:23) Patagonia (book on business philosophy)(32:30) Iceland’s Sustainable Energy(35:24) Fashion Forum(48:24) “Shoe Dog” by Phil Knight**This episode is sponsored by Topper Jewelers, check out their new collaboration with ORIS! **Want even more Blamo? Join the BlamFam  on Patreon and get access to additional interviews, a community slack, special events, and more!