In the beginning of golf, all clubs were the same length. With the advent of steel shafts, mass production, R&D and huge marketing budgets by major manufacturers, we've been convinced that every club needs to be a different length to be effective. But isn't the most important element in the variables of distance the angle of the club face? By winning the 2020 US Open, Bryson DeChambeau has succeeded in getting amateur and pro golfers in taking a second look at what’s in their bag. In this interview from 2009, we meet David Lake, founder of 1 Iron Golf, who believes that common sense dictates the equipment is as simple as the game, and that we’re all being sold a bill of goods.