Between coming up with your initial business concept and building your company into what it is today, you probably had to wade through a good bit of learning how not to do a few (or 100) things. That’s certainly what happened for former Special Forces Sergeant Jason McCarthy on his journey of starting the GORUCK brand a decade ago. What started as an idea to create and sell no-frills, tough-as-nails backpacks became something much bigger. Tune in to hear how Jason’s early adventures in business helped him find deeper meaning for his company.   entreleadership.com/podcast GORUCK website #339: How to Serve Something Greater Than Yourself with Jason McCarthy GR1 rucksack How Not To Start A Backpack Company by Jason McCarthy 10 Days of Intentionality Review this episode for a chance to win a $25 Amazon gift card   Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to podcast@entreleadership.com. You could be featured on a future podcast episode!