Money influences us all in different ways. Our childhoods and backgrounds specifically have a big impact on how we think, feel and manage money later in life. But ultimately, money is just a tool. It’s up to us to decide how to use it to write our own money story. And my guest Tara Falcone knows this all too well. As she shares in this episode, she grew up in a low-income household in which money was scarce, compelling her to start working and earning money at a young age. Realizing that she didn’t want money to have such a tight hold on her adult life, she worked hard in school to get accepted to Yale and enter a career as an investment analyst in New York City. After 4 years in the industry, she left to dedicate her time and knowledge to a larger audience by starting her financial literacy company ReisUP. She also got her Certified Financial Planner™ designation and became a Certified Financial Analyst® charterholder. Now, she offers financial literacy programming to universities to help educate students, as well as her own audience of followers. But the most inspiring thing about Tara’s story is how she chose to use money as a tool of empowerment. Money used to restrict her family growing up, but she didn’t want that for when she eventually starts a family. That’s why she named her company ReisUP, to encourage others to rise up and take control of their financial future like she did. For full episode show notes, visit https://jessicamoorhouse.com/241