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Nir Bashan, "The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability" (McGraw-Hill, 2020)

Nir Bashan, "The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability" (McGraw-Hill, 2020)

FromNew Books in Economics


Nir Bashan, "The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability" (McGraw-Hill, 2020)

FromNew Books in Economics

ratings:
Length:
41 minutes
Released:
Jul 23, 2020
Format:
Podcast episode

Description

Why is the corporate fallback being “analytical” (as opposed to nurturing creativity)?
Today I talked to Nir Bashan about his new book The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability (McGraw-Hill, 2020)
Bashan is a creativity expert who has spent the past two decades devising a formula for sustained creativity. Besides his blue-chip corporate clients, Bashan has also worked on album, movies and advertisements for people like Rod Stewart and Woody Harrelson, won a Clio and been nominated for an Emmy. This is his first book.
Topics covered in this episode include:

Creativity’s three unlikely personal traits (hint: courage is one of them).

Why self-doubt and complacency are both threats to successful innovation, and how to overcome each in turn.

Design obstacles Bashan has witnessed, plus five more from my book Emotionomics.

Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his “Faces of the Week” blog, visit https://emotionswizard.com.
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Released:
Jul 23, 2020
Format:
Podcast episode

Titles in the series (100)

Interviews with Economists about their New Books