This week, we're hanging out on the Copenhagen kitchen of the brilliant "insecure overachievers" behind GANNI.

Married couple Ditte and Nicolaj Reffstrup founded the cult Copenhagen label a decade ago and have made it, according to Vogue, a "stratospheric success" beloved of #GanniGirls all over Instagram. Just don't call it sustainable fashion.

"A brand might do one organic T-shirt and call themselves sustainable," says Nicolaj. "We just do what we do, and try to do better every day."

They say their "mission is simple: We fill a gap in the advanced contemporary market for effortless, easy-to-wear pieces that women instinctively reach for, day in, day out." But they're also mapping their carbon footprint and trialling rental while trying to leave their kids a healthy planet. Oh, an hoping the women will take over soon.

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