If you want to build a successful photography career then your business decisions are just as important as your technical ones. We chat to portrait photographer Bernie Griffiths on: lessons learned from shooting on a cruise ship and working in a lab; getting over the fear of selling; the biggest mistake photographers make when promoting themselves; how to soft sell; and the strategies he recommends for photographers moving back to work after COVID restrictions ease. We also cover Bernie’s advice on Facebook ads, marketing, finding new clients, pricing and more.

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