Where is your ecommerce business headed? Are you going in the right direction and achieving all of the goals you had set? Do you need a little push in the right direction? Don’t worry! Scott is here to help answer questions from sellers like you - it’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he explains why traffic is the new currency, how to use a helpful ninja tip, as he answers a question from a TAS follower like you, and much more. You’ll want to pay close attention to this helpful episode!  Send traffic to Amazon or no?  As you build your brand and watch the traffic take off, you might be tempted to consider redirecting any external traffic back to your website, but is that a good idea? According to Scott, the answer is, it depends :)  If you want to make your life a little easier, it is a good idea to have Amazon fulfill your orders. At the end of the day, it all depends on your goal. Do you want to pay a little extra to have Amazon take care of fulfillment or do you want to squeeze every last bit of profit so you can increase your margins? Tune into this episode of The Amazing Seller to hear Scott expand on this critical topic and so much more!  Work smarter, not harder! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you find ways to work in a more efficient manner. Yes, you will need to hustle and work hard to make your goals a reality but you don’t need to always work harder sometimes it is best to look for the smarter way forward.  The TAS community along with all of the resources have been created for sellers like you to go further with the tools you need to succeed. If you are ready to take your ecommerce business to the next level of growth, make sure to listen to this episode of The Amazing Seller as Scott shares more tips and insights you can use!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:50] Traffic is the new currency.  [3:20] Should I stop sending traffic to Amazon for sales? [5:30] Scott’s ninja tip.  [9:00] Work smarter, not harder!  [12:40] Closing thoughts. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.brandcreatorsbook.com JoeLister