Videos in job applications are becoming more and more popular and more and more common.

I've seen it in 2 ways:

Built in as part of your application (integrated into the ATS)
Asked to go to another platform and copy/paste the video link


Pros:

More personal
Can assess potential culture fit better
Understand someone's personality before an interview
Get specific questions answered
Unique ... for now
Saves time
Reduces costs
Can record if needed
Consistent process for everyone


Cons:

Could be discriminatory to conscious or unconscious bias
Not appropriate for all jobs
People can re-record
Takes time for candidates
A good portion of candidates won't do it


Tips:

Be professional
Dress as you would for an in person interview
Make sure your background is clean and presentable
Re-record if you need to and are able to
Let your personality shine
Be sure to directly answer the questions asked
Answer the question thoroughly without rambling or going on tangents
Make an outline before you hit record
Watch/edit if possible


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