When I first got sent the 'Why Are Apple Products So Expensive' video, before I even hit play, I guessed that the entirety of it was going to come down to Bill of Materials + Apple Tax x Sheep = PROFIT! I hoped for more. A deep dive into Apple margins over time and how they compared to the rest of the industry. A breakdown of price vs. value, where the up-front dollars were measured out over the total cost of ownership. And of how exactly Apple was providing the kind of value people were willing to pay premium prices for again and again.. But, yeah, all I got was Bill of Materials + Apple Tax x Sheep = PROFIT exclamation mark, exclamation mark, number 1. Which is… just such a tired, trite, old, lazy, rehashed, cliched take on why Apple’s products are legitimately more expensive than others. So, let’s do that now. SPONSOR: Notion Notion is a note-taking app, to-do manager, database, and document cloud all in one. Sign up for free at bit.ly/notionvector LINKS: Why Apple Products Are So Expensive | So Expensive - YouTube MORE: Merch: https://standard.tv/vector Gear: https://kit.com/reneritchie Podcast: http://applepodcasts.com/vector Twitter: https://twitter.com/reneritchie Instagram: https://instagram.com/reneritchie Mobile Nations Affiliate Link Policy SUBSCRIBE: Apple Podcasts Overcast Pocket Casts Castro RSS YouTube