Denim is ubiquitous. Almost 2 billion pairs of jeans were sold around the world in 2017. That's a lot of jeans. It’s also a lot of jeans waste. 
According to The New Textiles Economy report, less than 1% of used clothing is recycled into new clothing. We’re landfilling and incinerating more while at the same time decreasing clothing use over time. The new Jeans Redesign Guidelines from the Ellen MacArthur Foundation seek to solve this. Can they get everyone on board? 
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