Have you heard the one about denim factories turning rivers blue in China? Horrendous, right? But change is possible.
Kirsten Brodde is a former science journalist on a mission to clean up fashion. Meet the Greenpeace activist who led the Detox My Fashion campaign, which spurred an industry-wide commitment to phase out harmful chemicals from clothing production.
In this interview, we unpick what it takes to be an effective activist (think dogged persistence!) and passion but also a willingness to be unpopular.
The Detox campaign took time, major pressure and careful negotiation, but it actually worked. Kirsten describes what’s happened as a result as “a paradigm shift,” and says there’s no going back.
The message, activism matters. We need these dedicated, gusty individuals to rock the boat.
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