Eddie Alterman is the Chief Brand Officer for Hearst Autos. He develops new areas of business for Hearst Autos’ consumer brands, Car and Driver and Road & Track. Previously Eddie served as Editor-in-Chief of Car and Driver, the world’s largest car magazine brand. While at the University of Michigan, Eddie began writing for Automobile Magazine, and stayed there for 13 years, rising to senior editor. He later founded MPH magazine; contributed to Men’s Journal, GQ, the New York Times, and New York Magazine; and launched motivemag.com, an automotive-lifestyle website. Widely regarded as the nation’s top automotive editor, Eddie was named 38th Most Important Person in the Automotive Industry by Complex Magazine. In 2005, he was named one of Crain’s Detroit Business “40 Under 40.”