Do you think your business is in good shape to handle whatever challenges come your way? Don’t be so quick to say, yes - there are likely key steps you are missing! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Robert Wright. In his conversation with Scott, Robert explains how he got his start as a lawyer, what it takes to protect your ecommerce business, why he’s excited to participate in Brand Accelerator Live and much more. Have pen and paper ready - you don’t want to miss a minute of this informative episode featuring Robert!  Protect yourself If you received a notice in the mail that you were violating the copyright of another person’s business, would you know how to respond? Better yet - would your business be protected if they decided to sue you for all you are worth? Chances are the answer to that question is no. Thankfully, there are amazing leaders like Robert Wright, who have put together easy to use solutions that sellers like you can use. The first step Robert stresses are to make sure you have a solid wall between you and your business - you can do this with an LLC. Don’t assume everything is fine if you’ve filed all the right paperwork though! You can learn more about this process from Robert by listening to this episode of The Amazing Seller! Bulletproof your brand Beyond preparing an LLC for your business - you also need to make sure you register your brand name as a trademark. Too often, business leaders will look up a domain name or file their LLC and think everything is good to go - don’t let that happen to you! Do you have your brand name registered as a trademark? If not - you need to make that your action step ASAP. If you are ready to dive deeper into the topic of trademarks and bulletproofing your brand - tune into this episode of The Amazing Seller to learn more from Robert’s expert perspective! Weaponize your work  If you buy it, you own it, right? Not so fast! Don’t assume that just because you hired someone to take pictures of your product that you own the copywrite to that work. If you want to set up your brand for longterm success, you’ve got to be willing to weaponize your work. If you are dealing with freelancers, you need to have a “Work for hire” agreement. Don’t open your business up to unnecessary risk - heed Robert’s advice! Listen to this episode of The Amazing Seller as Robert expands on this topic and much more in his conversation with Scott.  Safeguard your sales Are your sales safeguarded? How do you know? If you don’t have a plan to safeguard your sales - you are opening yourself up to way too much risk! Do not assume that all of your bases are covered - one of the worst things you can do according to Robert is to set your plan in place and forget about it. If you want to succeed as a business leader - you need to make sure that you are regularly coming back to your strategy and re-evaluating it. Hear more about safeguarding your sales and other helpful insights from Robert by listening to this episode of The Amazing Seller. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:30] Scott welcomes his guest, Robert Wright.  [8:00] What led Robert to his career as a lawyer?  [18:20] Business is WAR.  [20:00] Why you need to create a wall between you and your business.  [26:20] It’s not too late to course correct!  [29:20] Making your business bulletproof.  [44:00] If you buy it, you own it, right?  [50:00] What it takes to safeguard your sales.  [55:00] Closing thoughts and how to connect with Robert.  [57:20] Final thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.BALtickets.com www.PrivateLabelProtection.com USDA Trademark Legal Zoom