What does it really take to succeed in the ecommerce industry these days? Is there some secret formula that costs an arm and a leg to get your hands on? If you want to get your ecommerce business headed in a positive direction, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, gives an update about his time in San Deigo, answers a few questions from TAS followers like you, and much more. You’ll want to pay close attention to this fascinating episode!  The power of consistency  Why do people keep flocking to fast-food like McDonalds and Tacobell when they know that the food is not healthy? Do people go to fast-food restaurants just because they are lazy and don’t care about their health? No! The general public keeps returning to the golden arches and other fast-food locations because of the consistency. Yes, the food is affordable and quick, but more than anything, people are drawn to consistency! How can you use that love of consistency to your advantage as a business leader? Tune into this episode of The Amazing Seller to learn more - you don’t want to miss it!  Is a home-base really that necessary?  What is the status of your home-base? Is your brand attracting a high level of followers that could help fuel the growth of your business? Did you know that there are business leaders like you out there who haven’t built a home-base or social media channel yet? It’s true! Too often, people get so overwhelmed by the possibilities of what type of content they could produce that they fail to take action. Don’t let your business get short-changed - make sure you have a robust presence at your website or social media channel. Learn more about this critical topic by listening to this episode of The Amazing Seller!  Resources designed for sellers like you!  If you’ve been part of the TAS community for very long, you know that Scott is passionate about resourcing sellers like you to build a thriving ecommerce brand. This podcast has been a huge part of Scott’s efforts to resources others over the years, but he has recently expanded to books and live events! You can rest assured that Scott only puts out content and resources that he would use himself - so what are you waiting for? Check out the resources section at the end of this post to learn more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:50] Scott shares his thought of the week - consistency matters.  [12:00] Question: I don’t have a website, what should I do with my email list?  [14:00] Why you should create a blog or social media channel.  [16:00] How to increase your email open rates.  [20:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/convertkit www.theamazingseller.com/750 www.theamazingseller.com/749 www.brandcreators.com www.takeactioneffect.com