With gold at a six-year high, is now the time to invest? What determines the price of gold and what are ways one can invest in this precious metal? We also explore whether gold is an effective inflation hedge and store of value. In this episode you’ll learn:How has gold performed as an investment over different time periods.How gold has outperformed inflation, but has not been a great inflation hedge.What are the challenges to gold being a safe havenHow gold’s performance is driven by fear and momentumWhy gold is a speculation and not an investment.Why Ray Dalio and Jim Grant recommend gold but Warren Buffett is more skeptical.How to invest in gold via an ETF, physical coins or the gold futures market.Thanks to WIX and Policygenius for sponsoring the episode.For show notes and more information on this episode click here.[0:18] Gold may not be as strong as it used to be. [2:03] The performance of gold depends on when you bought it. [3:46] Why do people own gold?[4:15] Is gold actually a good inflation hedge?[8:07] Using gold to build a safe haven. [9:56] Investing in gold because it’s under-owned. [10:46] The supply and demand characteristics of gold. [12:25] The bandwagon effect of gold. [17:00] Gold is a speculation—not an investment.[19:10] Which asset will do best in an inflationary and distrusting economy?[22:44] How should you invest in gold?