The Learning Leader Show With Ryan Hawk Full show notes can be found at www.LearningLeader.com Text LEARNERS to 44222 to receive the first chapter of my new book, WELCOME TO MANAGEMENT for free. Episode #340: Liz Bohannon - co-founder and co-CEO of Sseko Designs and the author of Beginner's Pluck: Build your life of purpose, passion and impact now. Liz and the Sseko story has been featured in dozens of publications including: Vogue Magazine, Redbook Magazine, O Magazine, Inc, Fortune and others. Sseko has appeared on national broadcasts including ABC's Shark Tank and Good Morning America.  Commonalities of leaders who sustain excellence: They do work that taps into their intrinsic motivation and they know WHY they do what they do. You must drill down far to know this Vulnerable -- Look at Brene Brown.  A "truth teller." Shoshin - An openness with eagerness.  Have to have both. Why is the "Beginner's Pluck" message resonating with so many people? "I believe it, but not sure if I really do..." People (women especially) tend to doubt themselves too much. "You don't need to be extraordinary to build a life making a difference." "Passion is something you build... I learned it through telling an untrue story." Be driven by interest, and curiosity... "I'm the CEO of a for-profit fashion company." "My ego wasn't super involved.  It gave me the freedom to just do it." "I got so obsessed with the problem and finding a solution to it." "The work of an artist is to know what's inside of you.  Be solutions agnostic." "The artist creates without thinking of the audience." "The entrepreneur has to think of the audience." -->  What's the actual problem this fixes? Sit in the complexity of what it means to be a world changer. "We live in a world that is so quick to critique... Show up, do the work." How did Liz learn to run a business? She took a six week crash course on basic accounting and followed her curiosity to learn each skill as she went. Don't be caught in analysis paralysis "The thing I had connected to me was my WHY." "You don't get to know Step 7 when you're in stage 1.  That's not how it works."  Must take it a step at a time. "What do I absolutely need to figure out? The MVP - Minimum Viable Product -- Know that it's only Version 1.  Can iterate as you go. The 4 stages of Learning: Unconscious incompetent Conscious incompetent Conscious competent Unconscious competent How often am I feeling out of my league? -- You should feel this often in order to grow.