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5 Ways to Combat "Content Decay" and Protect Your SEO Investment | Ep. #1288

5 Ways to Combat "Content Decay" and Protect Your SEO Investment | Ep. #1288

FromMarketing School - Digital Marketing and Online Marketing Tips


5 Ways to Combat "Content Decay" and Protect Your SEO Investment | Ep. #1288

FromMarketing School - Digital Marketing and Online Marketing Tips

ratings:
Length:
6 minutes
Released:
Feb 9, 2020
Format:
Podcast episode

Description

In episode #1288, we share five top ways to keep your content fresh and relevant, thereby protecting your SEO investment. Upgrading or adding a few paragraphs to your content is a simple way to boost the traffic to a post. Tune in to hear how you can leverage your best-performing pages to help those that are decaying.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Five Ways to Combat Content Decay and Protect Your SEO Investment.  [00:34] An explanation of what content decay entails. [01:18] Upgrade or add to your content to keep it fresh and relevant. [01:28] Sometimes simply adding a paragraph or two can boost your traffic. [01:41] When you might want to consider deleting your decaying content. [02:24] Consolidate by creating a power page that links up all your posts. [03:13] Use Google Search Console to check which pages dropped the most. [03:45] Link poor performing pages to ones that are still going strong.  [04:05] Utilize the awesome, free content decay feature inside of Clickflow.  [05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Google Search Console ClickFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
Released:
Feb 9, 2020
Format:
Podcast episode

Titles in the series (100)

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 35 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail eric@singlegrain.com to get on the waitlist.