Jason Korman shares how to create a transformative, growth-centric, and lasting culture.   If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/356. Here’s a glance at what you’ll learn from Jason and Joe in this episode:  Why Jason started Gaping Void, how it influences people at scale and the tools entrepreneurs can use to transform their companies. How to make change really happen in your company (PLUS: The secret to designing ideas that spread). The interesting way Jason Korman and Hugh McLeod grew (and continue to grow) Gaping Void. How to use language and drawings to get your point across in a simple way AND reinforce your message. The 3 pieces of advice Jason would give to entrepreneurs who want to become even more successful. Jason’s definition of “culture” and how to create a culture that drives better outcomes. What to do FIRST if your company’s culture is unclear OR needs a massive overhaul. ONE THING the greatest leaders and smartest CEOs of companies like Southwest Airlines, Zappos and Microsoft do to create enthusiastic employees, loyal customers, massive media and greater profitability.