Denny Galati, VP of Creative Development for Anheuser-Busch joins us to discuss the company's creative efforts for this year's Budweiser and Bud Light commercials within the Super Bowl XLII telecast on FOX. Anheuser-Busch has purchased ad time for 7 spots at a price tag of $2.7M per 30-seconds. We also continue our in-depth look at the business of Super Bowl XLII and discuss everything from the game's economic impact on the host city to the bonuses paid to players on the winning and losing Super Bowl teams.