David Schwab, Managing Director of Octagon First Call and celebrity and brand partnership expert joins the show to help us preview the Super Bowl 50 commercials and discuss which athletes are primed to help their brand the most on Super Bowl Sunday. Brian Gordon of the Engine Shop stops by to discuss the top Super Bowl 50 parties, including the exclusive ESPN party the Engine Shop is producing. Brian Cheek from Postano joins the show to discuss Super Bowl 50 social media and the latest social media efforts from Postano. Follow Sports Business Radio on Twitter @SBRadio. #SB50 #sportsbiz #SuperBowlads