In this week's episode of Off Panel, comic shop owner (and Free Comic Book Day creator) Joe Field joins the show to talk FCBD and the world of retail. Field discusses Free Comic Book Day, the power of the day, the unique environment that led to the day, growth of interest, converting FCBD customers into regular customers, the power of events, how his shop has evolved in its 30 years, what 2017 was like for his shop, the year so far, the state of Marvel, DC making moves, Action Comics #1000, the cockroaches of pop culture, and more.