This week: leaks point to some excellent upgrades coming to the smaller iPhone 7—we’ll give you the scoop.  Plus: get ready for iPhone 7, we have a launch date; Apple Watch 2 leaks points to the arrival of a sorely-needed feature; new models and “revolutionary” upgrades are coming to the iPad line; and stick around for CultCast Choices, the game that pits one bad choice against another.   This episode supported by   Build a beautiful, responsive website quick at Squarespace.com.  Enter offer code CultCast at checkout to get 10% off. Squarespace—Build it Beautiful.   If you’re obsessive about keeping your iPhone, iPad, Mac, DSLR, glasses, and other gadgets in sparkling clean condition, you’ll love CultCloth.  Check them out now at CultCloth.co, and use code “CultCast” at checkout to score a free 8x8 CleanCloth!   We also want to give Kevin MacLeod at incompetech.com a thanks for the great music you hear on today's show.   On the show this week @erfon / @bst3r / @lkahney    Intro - Things to do! https://www.youtube.com/watch?v=BTv26OA3txg   The Apple Store is dead http://www.cultofmac.com/442815/the-apple-store-is-dead-long-live-apple/ The Apple Store is no longer called the Apple Store. Apple has begun dropping “Store” from the name of its 479 retail locations worldwide, so they are now referred to simply as “Apple.” The store pages on Apple’s website now refer to its locations using names like “Apple Union Square,” “Apple Fifth Avenue,” and “Apple The Grove,” as opposed to the former “Apple Store, Union Square,” “Apple Store, Fifth Avenue,” and “Apple Store, The Grove.”   iPhone 7 may launch on September 23 http://www.cultofmac.com/442549/iphone-7-may-launch-on-september-23/ Apple’s next iPhone could be available to the public as soon as September 23rd, based on a new leak that reveals AT&T plans to do a big “Merchandising Reset” at all stores that day. The unveiling of the iPhone 7 is rumored to take place on September 7th with pre-orders to follow two days later The leaked AT&T scheduling information shows that stores will need to spend up to three hours on a merchandising reset September 9th, indicating advertisements for iPhone 7 pre-orders will go on display that morning.   iPhone 7 and 7 Plus won’t be joined by an iPhone 7 Pro this fall http://www.cultofmac.com/442673/iphone-7-and-7-plus-wont-be-joined-by-an-iphone-7-pro-this-fall/\ Killian Japanese blog Macotakara, whose sources have been reliable in the past, confirms that this year’s iPhone’s will be labeled iPhone 7 and iPhone 7 Plus — just as expected. They also promise that the devices will bring “greatly improved” cameras, Apple’s A10 chip, and a capacitive home button that’s expected to be pressure-sensitive.    iPhone 7’s second speaker grille may be just for show http://www.cultofmac.com/441992/iphone-7s-second-speaker-grille-may-be-just-for-show/ Killian iPhone 7 housing schematics acquired by NowhereElse suggest the speaker grilles on one side of Apple’s upcoming handsets is purely cosmetic to make the bottom edge look more symmetrical, though it won’t be totally useless. It appears Apple will place the iPhone’s microphone behind this grille, so some of the holes will serve a purpose.   Leaked iPhone 7 camera hints at big improvements http://www.cultofmac.com/442818/leaked-iphone-7-camera-hints-at-big-improvements/ Buster   While most of this years iPhone camera rumors have focused on the dual-lens module coming to the iPhone 7 Plus, a leaked iPhone 7 rear camera part hints at some big improvements coming to the smaller device. The image below leaked by NowhereElse claims to show the iPhone 7’s iSight camera which appears to include the addition of optical image stabilization to make photos sharper than ever. Other leaks have revealed that the lens on the iPhone 7 iSight camera will be larger than previous models which should have a big impact on how much light it can capture and the quality of pictures.