21 min listen
Josh Kroo, Director of Marketing and Communications at Crayola
FromKatie dot Show
ratings:
Length:
16 minutes
Released:
Feb 23, 2017
Format:
Podcast episode
Description
Josh meets up with Katie at the Crayola Booth from the epic Toy Fair extravaganza in NYC, where hundreds and thousands of toys are showcased each year. "How does a 150 year old company stay so young and vibrant? What is the most popular color?“ Katie asks - and Josh's responses will surprise you. Josh runs Crayola's cutting edge interactive platform, and he explains how Crayola has moved far beyond the crayons and markers of our youth.
Released:
Feb 23, 2017
Format:
Podcast episode
Titles in the series (93)
Tomorrow in Digital Retail: Katie chats with the Bridget Dolan, VP Sephora Innovation, on new digital trends from augmented reality to in-store Pantone technologies to match your perfect shade. Katie also discusses sensory branding that may be luring you in to stores. by Katie dot Show