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45. Peter Horbury June 2016 in english

45. Peter Horbury June 2016 in english

FromGaraget International - A Podcast with Magnus Sundemo


45. Peter Horbury June 2016 in english

FromGaraget International - A Podcast with Magnus Sundemo

ratings:
Length:
41 minutes
Released:
Jun 1, 2016
Format:
Podcast episode

Description

In this week's episode of The garage you will meet the legendary designer Peter Horbury. Peter was responsible for the modernization of Volvo's design starting in the early 90s and was then our head designer until 2002 when he moved to Ford in North America. After a brief comeback as Volvo's design director in 2009, Peter is now responsible for the design of Geely’s cars. The success has not been waiting to come, and in 2016 a domestic car in China was for the first time in history elected to be “The Car of the Year in China" and it was Peter Horbury Geely creation GC9 who won this prestigious price. We talk about everything from corporate cultures to leadership and how it is to create a completely new design profile for a new car with extremely short history. We also talk about how we can separate the design language for the two brands Geely and Volvo, as we now share the common CMA platform. Welcome to the conversation!
Released:
Jun 1, 2016
Format:
Podcast episode

Titles in the series (100)

Interesting interviews with intriguing people who have a relationship with mobility in all aspects Profil and theme: We talk with interesting and knowledgeable people who have knowledge, interest or comments on current topics that have any kind of impact, directly or indirectly, at the mobility and automotive business. Focus Topics: • Automotive • Mobility • Leadership and teamwork • New technologies • New progressive issues • Research • and much more From episode 92. Garaget change name to “Garaget International”. We now do it in cooperation with Zhejiang Geely Holding Group (ZGH) that consists of many well-known international automotive brands including Geely Auto, Lynk & Co, Volvo Cars, Polestar, PROTON, Lotus, London Electric Vehicle Company, Yuan Cheng Auto, and Terrafugia with global operations spanning the automotive value chain, from research, development and design to production, sales and servicing. Garaget International focus on mobility, automotive and everything that comes with that and with interest in all the brands in the ZGH group.