Internet of Things devices such as smart televisions and thermostats often lack adequate built-in security, leading to privacy and safety risks not commonly understood by consumers. John Blythe, PhD, argues that a labelling scheme for these devices will provide consumers with a clear picture of the security of an IoT device and help them to choose technology that meets their security and privacy needs. Help us learn more about you. Please take our audience survey at http://www.apa.org/sopsurvey