HBO and The Ringer's Bill Simmons is joined by Cycle CEO/founder Jason Stein to discuss the evolution of branded content (5:00), Joel Embiid's Twitter personality (11:00), Facebook curating content (21:00), the YouTube generation (32:30), the reinvention of sports (42:00), monetizing Twitter (52:00), the Rock's social media dominance (1:01:00), and the chances of Amazon one day owning the NFL (1:07:00). Then, Bill's dad joins to talk about the Red Sox's resurgence (1:27:00) and his best guesses for what's next on 'Game of Thrones' (1:30:00).