Last 5 in 5 with John Wilkerson
John Wilkerson of thewiredhomeschool.com/ was on episode 440 discussing podcasting with seven kids in the house. Today he shares with us the last five podcasts he listened to:
Spirit Blade Podcast - Geek Entertainment and Faith
The Sci -Fi Christian - Sci Fi Topics from a Christian perspective.
Scott Sigler's Books - Sci -Fi Author
School of Podcasting's Morning Annoucements _ This Podcast
Homeschooling in Real Life - Telling it like it is in the world of homeschooling
 
Podcast Rewind: [8:32]
I recently appeared on the Coachzing Show talking about how to Create a Compelling Podcast. on the Relaunch Show I talk about Overcoming Personal and Financial Bankrupcy with with Joel and Pei. The Coachzing show is dedicated to helping coaches, therapists, speakers and authors work less, earn more, and help more people through creative content marketing strategies. The ReLaunch show is a Daily Radio Show for Career Changers, Difference Makers and Those with a Dream. Features interviews of today’s most in-demand experts, thought leaders, and ReLaunch! artists.
When in Doubt - Ask Your Audience [14:04]
You can win a free year at the School of Podcasting by taking our Audience Survey.
It would be interesting to see how many times I provide the answer, "Ask your audience." It is what appears to be an obvious choice, but I'm not sure if we don't want to bother them, but we often use an audience poll as a last resort. We might feel that we are bugging them. In the end the people who take part in your survey (1 - 5 % of your audience) are the most engaged in your audience and are doing it to support you . As your audience is made up of adults, it not a bad idea to explain why you are doing the poll, but we will get into that later.
What Can I Learn From An Audience Poll
Demographics (age, sex, income, location)
Expectations (Tell your potential audience the topic of your podcast and see what they would expect to hear).
Find a gap (What is the most common frustration when listening to podcasts).
Help you choose a name or logo when you are launching your podcast.
What language they use to describe your show (this is valuable in marketing material - it is the native tongue of your audience).
Have them rank your segments (you may find there are segments that nobody consumes)
Psychographics (lifestyle, interests, dreams, pain points).
Behaviors (How do they consume your show, how often, how long).
Before You Design Your Survey
What is the objective of the poll? What are you looking for? Write down the objective? (future content, sponsors)
What is the goal of this survey?Why are you creating this survey?What do you hope to accomplish with this survey?How will you use the data you are collecting?
You will use your objectives to help create the questions
Short and To the Point
Survey Monkey research (along with Gallup and others) has shown that the survey should take 5 minutes or less to complete. 6 – 10 minutes is acceptable but we see significant abandonment rates occurring after 11 minutes.
When Surveys are Too Long
People drop out: They simply quit taking the survey.  Having a reward for completion can reduce drop-outs, but you can’t stop it completely.People stop paying attention: Remember your Jr. High School friend who just filled in random bubbles during a test? He grew up. If it takes too long to take your survey, he might do it again.
Keep it Clear
To ensure that you collect valid survey results, make sure you include instructions on how to answer the survey.
Each question should be clearly stated so that there is no misunderstanding about what is being asked.
When developing your survey questionnaire, you want to make certain that you are asking the questions in a neutral way, ie that you are not leading them toward a particular answer. This may seem simple, but when you are writing questions you will often find that the way you phrase the question may reflect your underlying opinion. Here is an example of a