Group Coaching: Castermind Group Coaching
I'm starting something new and I have room for three people. I may expand this in the future, but for now as I test this out there will be three people (four including me). We will meet once a month on a Tuesday night. We will talk about where we we are, and where we want to be. We will talk strategies, measuring our progress, and sharing what works and what does not. I am running this promotion via Joyride, so you can sign up here. Seating is limited.
Podcast Advertising Works
In a recent article about the popular podcast Serial, "81 percent of “Serial” listeners between October and December correctly recalled a season one sponsor. And almost all of them knew it was Mailchimp and what the email-marketing service does."
Podcast Advertising Pays - If You have the Numbers
An article on theawl.com stated this about podcast advertising (using Midroll). The company’s ads—“integrated, native, often host-read spots”—are hugely effective compared to most internet advertising, so businesses pay good money for them. Podcasts, which tend to run one or two ads before the show and two or three ads during the show, can earn around three hundred dollars per ad if they average at least ten thousand listeners. For the elite circle of shows with over four hundred thousand listeners—generally the iTunes Top 50—a single ad spot can net over ten thousand dollars.
Podcast Idol? WNYC Launches Podcast Accelerator
WYNC has launched what they are calling a Podcast Accelerator.
What is it?
The WNYC Podcast Accelerator will give both established talent and up-and-coming storytellers the opportunity to pitch their big podcast idea and potentially win the chance to produce a pilot.
The application period will run from June 25 until July 15. Five finalists will be paired with producers from top WNYC podcasts who will mentor and train the candidates, helping them hone their pitches. The winner gets the chance to produce a pilot episode with a WNYC producer. The Podcast Accelerator is open to anyone able to attend ONA and who is NOT a current employee of NYPR. The conference is $769.
Finalists get one complimentary ONA badge apiece, and benefit from a six-week virtual mentoring and training period, in which leading audio producers will help you hone your pitch, including story lines, character development, sound, texture, voice. In addition, you’ll have two virtual meetups with fellow finalists, ONA’s digital director and a WNYC producer to share ideas and progress. The winner will have a chance to create one pilot episode with a WNYC producer
The President Was Interviewed on Marc Maron's WTF Podcast
This episode set a new record for the most downloads in a 24 hour period ( 735,063 or 30,628 and hour, or 510 downloads a minute). The previous record holder was Dan Carlin with his Hardcore History podcast that had 351,000 downloads in 24 hours)
CarPlay and Android Auto Going into 14 Chevy Models.
While we've heard about Apple CarPlay and Android Auto a while back, they are starting to be installed that normal people can afford. For the 2016 model year, Chevrolet will offer Android Auto and Apple CarPlay compatibility in more models than any automotive brand. The 14 Chevrolet models include the all-new 2016 Cruze compact car, which will debut on June 24. Cruze is Chevrolet’s best-selling passenger car, with more than 3 million sold since launch. Additional models are listed in a chart below.
New Podcast Stats From Edison Research
A new Edison research report has come out on who is listening to podcast showing how podcasting is continuing to grow.
49% have now heard of podcasting
33% have listened to podcast
17% Have listened to a podcast in the last month.
Listeners are now 50/50 Men/Women
The Smartphone has had a HUGE impact on podcast growth.
Biggest Age Groups Listening to Podcasts:
20% 25 - 34
17% 35 - 44
15% 45 - 54
15% 18 -24
15% 12-17
12% 55 - 64
6%  65+
10% of Americans have listened to a podcast in the last week