Glenn the geek has been podcasting since 2008. He does it full time. He grew his audience by reaching out to leaders in his field and partnering with them. He has a background in sales, and found the right sponsors for his shows. He embraces his audience, and knows that if you want people to listen you have to be entertaining. You might be thinking that if he is making a living from his podcast he must've had some huge podcast launching and rocked the top of the iTunes charts, and lived in New and Noteworthy. While that may be true, Glenn wouldn't know. You see, Glenn focuses on his audience. He focuses on making great content that entertains and educates. It wasn't until recently that he even knew to ask for reviews. He did it the old fashioned way. He earned their trust, and never lets his audience down. Consequently, they don't let him down. As a salesmen, he has made more money in the past. However, he is now making a living and having more fun talking about a topic he is addicted to (horses) and loving every minute of it. Today get a pencil ready as we interview America's Favorite Horse Husband Glenn the Geek from Horse Radio Network.
Podcast Rewind (2:43)
Paul Colligan lays it on the line in the Episode title The Weird Thing About Podcasting For Money
Rob Walch was interviewed on Podcast Junkies on the Truth about Podcast Numbers (the stats start at the 52 minute mark).
Glenn the Geek America's Horse Husband (5:47)
Here are some of the top takeaways
Glenn started with ONE podcast. Glenn put all his efforts into this show. He started with ONE.
He got a sponsor early even though he didn't have thousands of listeners. How? By finding an advertiser who was more interested in promoting their brand than delivering a coupon.
Glenn gets his sponsors involved in his show. He uses them to answer questions from his listeners. This is a great way to promote the brand, make the brand look like an expert, without having a giant commercial.
Glenn KNOWS HIS AUDIENCE. They are addicted to horses and aren't the most technical bunch. You will see on horseradionetwork.com that Glenn has step by step tutorials to help his audience learn how to listen (on every single type of device).
If you know you're going to have a network, promote from episode 1 (even if the network doesn't exist). This way when it DOES exist people who catch your early shows will have the same branding (Glenn was following the model of Twit.tv).
Glenn is not a horse expert, but he shares a passion for horses and he plays the role of "Average Horsemen" on the show. You don't need to be an expert to start a podcast.
He used Blog Talk Radio but left due to poor audio quality (Blog Talk Radio just unveiled their upgraded service which now delivers CD quality and allows you to connect directly to the service without using a phone or skype). He now uses Call In Studio, and Mixlr to stream live.
Glenn does use CPM for selling ads. He sells a flat rate per episode. He advises his sponsors to purchase three months of ads to start out (he prefers 6 months).
Glenn used Big Contact to make a player that can be shared on other websites. Big Contact is no longer accepting submissions. You can do this using the Libsyn Player, the Player from Blubrry.com (under conntect), Podtrac.com, or you can make your own using Wimpy Player.
Glenn only lets products he uses sponsor his show. The only thing you have is your integrity, and he knows his audience trusts him and he never loses sight of how he will lose in the long run if he sells out. Find companies that are already advertising in your space (like a magazine), find out how much they are spending (call to see how much it costs to advertise) and explain how you have their target audience, and that you can put their brand in front of them for less money. 
Become the Official Radio Station of  Your Industry (29:42)
Glenn went to an exclusive trade show for horses and told them he wanted to be the official radio station for their conference.