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Mousetalgia Episode 256: Marketing Disneyland; Jack Kinney

Mousetalgia Episode 256: Marketing Disneyland; Jack Kinney

FromMousetalgia! - Your Disneyland Podcast


Mousetalgia Episode 256: Marketing Disneyland; Jack Kinney

FromMousetalgia! - Your Disneyland Podcast

ratings:
Length:
61 minutes
Released:
Sep 15, 2013
Format:
Podcast episode

Description

Bob Witter, director of marketing for Disneyland in the '90s, talks about his time with the park and the development of various campaigns (starting with Indiana Jones and "40 Years of Adventure") that helped launch the resort's marketing efforts in a new direction. Witter talks about Indy, sponsors, Jay Leno, and more. Also, Jeff and Kristen discuss the late Disney animator Jack Kinney's time with the studio via his 1988 book, "Walt Disney and Other Assorted Characters." In his book, Kinney shares accounts of the earliest days at Disney's studio, and discusses how the team endured the depression and built the world's premiere animation studio under the leadership of Walt Disney. Plus - San Jose's late Frontier Village and its Disneyland ties; a signed book giveaway; Halloween Time arrives at Disneyland; the secret to creating Trader Sam's Shipwreck - and more!
Released:
Sep 15, 2013
Format:
Podcast episode

Titles in the series (100)

A weekly podcast discussing Disneyland, Disney history, D23, the Walt Disney Family Museum, and everything Disney!