We move from individuals to society in our quest to understand narcissism.  Sociologists, Dr. Kristen Koenig (B.A., Occidental College, M.Sc., University of Oxford, D.Phil., University of York) joins us to make sense of it all.  This is one of our favorite conversations yet.  We find out what the "i" in "iPhone" means.  You are going to dig Dr. Koenig! Has narcissism as a trait (not the disorder per se), including vanity and selfishness been on the rise over the last several decades?  Listen to find out.