On this episode of Gritty Bowmen we talk about the perception of Hunters on Social Media and the Bowmar / Under Armour debacle. Was Under Armour wrong? Do hunters have a  responsibility to present hunting in a way that satisfies the wider public? Sometimes we hunters naively wield the "hunting is legal" shield and turn our backs on the non-hunting public.  The problem is, when the non-hunting public sees a hunt they perceive as heinous and cruel, the public simply votes to make th activity illegal.  And then… "legal" is gone. "Legal" does not protect hunting. Perception matters. #WhyYouHuntMatters #percievedShallowMotivesArentGoodEnough #PerceptionIsReality Aron Snyder and I discuss these issues in today's podcast.