Steve’s Wild Idea: To share deeper stories about travel and adventure by creating an online and print media company, Adventure Journal. Steve Casimiro is the founder of Adventure Journal, an online magazine with a beautiful quarterly book that covers the deeper side of adventure. Steve has worked in journalism for years. He got his start in newspapers, then worked at Powder Magazine, helped start Snowboarder Magazine, was the founding editor of Bike Magazine, and then the west coast editor of National Geographic, before he jumped into the world as a media entrepreneur.  Becoming an entrepreneur, and starting a media company, especially at the height of the recession wasn’t easy, but Steve had the experience and the willingness to do every single job necessary, even packing and delivering magazines, to make it happen. He shares tips about starting your own business, why failure is important, and how art and adventure go hand in hand.  Listen to this episode if:  You love adventure. You love old school journalism, great stories and beautiful magazines. You are a photographer.  You want to start a business. You want to know what it really takes to start a thriving adventure magazine. For full show notes, including guest links and books mentioned during the episode, visit: http://wildideasworthliving.com/34