Utilizing his experience as a chef Evan Chender has set out to produce niche crops for chefs such as edible flowers and more exotic cultivars and types of vegetables. It's this niche approach which has given him an edge in his market place. While a lot of other farmers just grow salad mix, Evan stands out because he produces crops that others don't.  Today's episode was brought to you by Audible.  Sign up for Audible's 30 Day Trial and get a FREE audiobook download. View the show notes for this episode and all previous Farm Small, Farm Smart episodes. Learn how to start a microgreens business in Chris Thoreau's Build Your Microgreen Business Workshop. Keep learning with these two great audiobooks: The Market Gardener by JM Fortier The Urban Farmer by Curtis Stone  Increase farm efficiency with the Paperpot Transplanter.