We accept that knowledge translation is critical to the practice of emergency medicine, yet when it comes to the practice of BEING an emergency physician, we do always practice evidence-based medicine. We realized that the experiences of many female emergency physicians were similar but not shared, so we created an open access resource to address that. FemInEM was born out of the real but unfortunate truth that the gender pay gap is alive and well, and promotion of women through the academic pipeline is slow and women still experience unconscious bias at all levels of development. Malignant behavior runs rampant within medical training, and women are disproportionately affected by this reality. In addition, balancing work life and home life can pose extra challenges, especially for women. Numerous studies have shown even when working full time, women often carry more of the “care based” workload for home and family, compounding the “work-life conflict” felt by physicians regardless of gender. We will share the journey of how FemInEM began as a blog but evolved quickly into a centralized resource for women needing advocates and champions. We will tell stories of how we are helping to change the conversation related to gender and equity in EM by highlighting the successful practices and programs in an open access format. By using the principles of FOAM and the power of social media, we are trying to move the needle on gender and medicine in a way that hasn’t been done before.