This week on A Waste of Time with ItsTheReal, we welcome our friend Brendan Frederick, Director of Content at Genius.com to the Upper West Side! Brendan talks about growing up in a tiny town in New Hampshire, going to middle school with Statik Selektah, playing in his high school band called "Arkanoid," and taking creative writing courses at Carnegie Mellon. He discusses how he went from intern to Editor in Chief at Mass Appeal, how he established XXL as a leader in online hip-hop blogging, his experiences as EIC of Scratch Magazine, his role in building Complex.com into a monster website and media network, and how and why he took the job at Genius. All that, plus stories from working with all your favorite hip-hop media personalities!