This Week on A Waste of Time with ItsTheReal, we welcome our great friend and digital marketing guru, Alex Ciccimarro AKA The Bald God, to the Upper West Side! Alex discusses growing up in Brooklyn, his parents' van being stolen on a weekly basis, calling Bad Boy Records as a 10 year old, getting into music management as a teenager, dedicating himself to the idea of working in the record business and simultaneously giving up on high school, going to Full Sail University, passing out fliers at 3am outside clubs in Orlando, Florida, working at a store in Walt Disney World called Once Upon a Toy, and eventually building up a resume through digital marketing relationships with the hip-hop blogging universe. Alex talks about linking up with Al Lindstrom, working his way into Sirius Satellite Radio with Tony Touch and Statik Selektah, hanging out in the studio with Just Blaze, road managing Two-9 around the South, going to Fadia Kader's Broke and Boujee parties in Atlanta, mastering online monetization, and spending his last money to catch a flight back to Brooklyn to do digital marketing for Rich Homie Quan. Alex gets into independence, mentors, working for HotNewHipHop, and his big break with Atlantic Records, where he worked with Gucci, Cardi, Kodak Black, PNB Rock, Meek Mill, Jill Scott and many more before moving to Universal Republic. All that, plus the funniest stories about Ron Browz, Jack's 99 Cent Store, shooting a video with the Dolla Boyz in Philly, and much, much more, including news about his brand new work opportunity, which was announced today! AND TO ALL OF OUR NEW YORKERS, DON'T FORGET: WE'RE PEFORMING LIVE ON WEDNESDAY AT SOB'S, SO GRAB YOUR TICKETS NOW AT ITSTHEREAL.COM