Download In this episode, Joe interviews Philip Wolf founder of Cultivating Spirits, a cannabis pairing company. The talk includes topics on Terpenes, Social Consumption and the Cannabis experience industry. 3 Key Points: Terpenes are the component in cannabis that produce the aroma and ‘mood’ you will be in after smoking. As more and more places legalize cannabis, the market opportunity for combining food and cannabis grows. Cultivating Spirits is a cannabis experience and tour company that offers small-batch cannabis, fine wines, and locally sourced gourmet meals. They are a leader in cannabis-infused experiences. Support the show Patreon Leave us a review on iTunes Share us with your friends – favorite podcast, etc Join our Facebook group - Psychedelics Today group – Find the others and create community. Navigating Psychedelics Show Notes About Philip Philip has been in the legal industry of cannabis in Colorado for 9 years Cultivating Spirits started in Breckenridge, Colorado in 2014 after legalization He went to a wine experience event and had an epiphany of bringing the cannabis experience to the ‘soccer mom’ He walked away from equity in multiple companies because he believed in it Cultivating Spirits is the first company to offer a cannabis pairings experience After learning about terpenes he learned about pairing foods with attributes of cannabis Terpenes There are 3 components in cannabis that give you certain feelings THC gets you high, gives a euphoric feeling Flavonoids Terpenes produce the aroma of cannabis and it determines the ‘mood’ you will be in after smoking Terpenes are produced in all plants and produce, they attract pollinators and help fight disease within the plant THC-A is non-activated THC, meaning it needs a flame or heat to activate it Michael Pollan’s book - Botany of Desire At the base genetic level, our goal is to reproduce and expand “Are we the workers for this plant?” - Philip Wolf People’s Reactions They are loving it! The average age for a  person who attends Cultivating Spirits is 45 Cultivating Spirits focuses on parties and events Old folks are some of the best clientele, they don't have jobs and they are done with all of the hassles of making a family and working hard for their job, etc. Microserving Microserving is one hit Holding cannabis in longer doesn't get you higher, it's about the surface area of your lungs So if you expand your lungs very lightly, you will get less high than if you would if you fully expand your lungs when taking a hit Expansion Cultivating Spirits operates all over Colorado They are working to expand to Las Vegas They also opened up Cannabition They are taking this business to other places with good heart Cannabis Nightclubs and Social Consumption Lounges Cannabis isn't the reason for the decline in alcohol sales, but the desire for new experiences Philip believes it will happen first through coffee shops Everyone needs food, so it's a great market to integrate into “I use cannabis like I use a cup of coffee, I use it, but I don't use it all day” - Philip Wolf Cannabis… Psychedelic? There is a psychoactive part to cannabis Philip says he uses cannabis to deepen his meditation and yoga practice He is a Certified Yoga Teacher Although he is certified to teach, he did it for himself and to learn tools he can use during his whole life Cannabis is a mirror - it's what’s inside already but getting amplified First Dinner Approved by Municipality The opening of X-games in Aspen, CO in 2015 5 courses, 5 wines, 5 strains of cannabis A DJ from Thievery Corporation deriving beats from where the food dishes come from Jessica Catalano - Infusion Chef Learning More Lemonine makes your mind energized and Alphapinine and Betapinine will help you focus Leafly Essential oils are made up of terpenes Doterra Max Montrose - Trichome Institute Daniel McQueen - Medinical Mindfulness Links Cultivating Spirits Website Cannabis Weddin